MyAirbags/UpFix is a B2C company providing car repair services. Its trained and IPC certified technicians specialize in running tests to identify problem sources and rebuilding or repairing original car parts. With rapidly changing consumer expectations, a B2C business has to be heads-up when it comes to the overall customer experience. AIS Novations supported MyAirbags/UpFix in their quest to stay ahead of their competitors by adapting the business through engaging web design, an SEO-friendly website, a mobile application, and tracking analytics among other features.
The challenge started with project migration from WP/WooCommerce to 1C-Bitrix with all functionality retained, namely:
- Synchronization with the internal CRM
- Integration of the existing payment systems
- Preservation of order history and analytics
It was also required to adapt and fine-tune the existing processes with a focus on streamlining the workflow of order processing, simplifying client management, and expanding the customer database.
The AIS Novations implementation team took the following steps to ensure the online shop’s competitiveness:
- Integrated marketing services such as Google Ads, Google Merchant, Facebook Ads, Yotpo.
- Applied extended markup.
- Introduced changes in order processing.
After a successful launch, the client benefited from the following:
I would like to compliment the PM of the project on his professional, responsive, and “will-do” attitude.