Web Presence Makeover for a Data-Intensive Forex Business

Redesigning an obsolete website into an efficient finance and marketing tool

Client and Business Goal

The client, a well-established award-winning European Forex company, was aiming to start a massive marketing campaign and wanted to completely revamp their web presence. The contractor was to redesign their existing solution, build new portals with robust report visualization and calculation systems, handle API-enabled integrations, and help launch the planned campaign.

AIS Novations stood out from the competition due to our ability to efficiently tackle from-scratch engineering tasks with banking and finance focus.

Solution

With two teams involved in parallel development, AIS Novations has made it to build brand-new web design, create a slick reporting mechanism, and integrate the solution with payment and CRM systems, business tools, and trading platforms.

The solution enables users to make deposits, monitor transaction history and stats, calculate referral income, and get instructions on trading services usage.

Highlights

Third-party accounting apps and services syncing
Built-in user verification system
Custom report generation and visualization functionality
Automated migration and deployment package
Accessible adaptive design

Major solution modules

Calculator

Partner programs choice, income dynamics calculation

Economic calendar

Stock index diagrams monitoring, finance forecasts creation

Video library

Exchange rates, online trading, and video streaming

Admin panel

News, contacts, income calculators, and video management

User account

Trading accounts creation, funds replenishment and withdrawa

Challenge

The client’s legacy system was integrated with a multitude of external services, which made switching to a new server extremely risky. By implementing the original tech stack, the team cautiously migrated the existing data to a rebuilt platform with zero loss.

Neither functionality nor user experience were wrecked upon the solution deployment, with the launch being a matter of hours.

Tech Stack

ASP.NET
Bitrix24
Bootstrap
Git

Jenkins
Jira
MySQL
Node.js

SCSS
Vue.js
Webpack

AIS Team

1Project manager

3UI/UX designers

4software developers

1PPC specialist

Project duration: 8 months

Results

The team successfully handled the client’s challenge from scratch by designing and building 6 sophisticated tech-intensive web pages.
Completely updated and reskinned, the web platform showed an impressive rise in performance and fault-tolerance.
With AIS Novations assistance, the client launched an efficient marketing campaign that helped quickly break even by boosting profit margins.
The team proved being a reputable partner for high-risk projects while growing their finance tools development muscle.