Client and Business Goals
A US-based niche specialty property and casualty insurance company approached us with a series of digital transformation projects. A large corporation, with offices on both sides of the Atlantic, was planning to put the tons of data that insurance giants usually possess to good use.
One of such data projects was insurance policies remarketing. Here, the collected customer data is used to streamline policy renewal procedures. The workflow is simple: once the policy is bound, it is saved to the database. The automation systems collect that data from multiple databases across the company to leverage the power of data using the CRM, CMS or other tools. The marketing team, for example, uses that data to send emails and SMS reminders to the policyholders when the policy is due to be renewed. Data collection and segmentation also help do proper revenue forecasting.
Why the client turned to us was that their current workflows weren’t efficient enough. The company had to outsource the data cleansing process to a third party, which slowed the process and made the employees reliant excessively on the third party services.