Client and Business Goals
A US-based sales industry disruptor approached AIS Novations with a software project aimed at enhancing the sales processes through sales intelligence. A software developer themselves, the client company uncovers the reasoning behind yes’es and no’s of the buyers and thus shows their customers the verified direction for growth. We readily embarked on the endeavor to help businesses all over the globe get to the roots of their sales victories and losses.
The software we were contracted to design was to automate the user feedback process. Through dynamic surveys customized according to the buyer persona, industry and the deal type, the software gets unbiased customer feedback on the product performance and the company’s sales missteps. The software processes the obtained information and provides the users with easily digestible reports and dashboards to generate actionable insights.